Your outdoor signage is the most important part of your advertising, as it is the first impression the public will get. Make that first impression a great one with outdoor advertising Edmonton that highlights your business presence and your brand identity. Unlike radio or TV ads, with outdoor advertising the passer-by cannot just change the channel or station, your ad is always there. Whether you are looking to target morning commuters or pedestrian traffic, or shoppers, when people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of vision. Recent statistics have shown that two-thirds of the average commuter will make their business or purchasing decisions away from home. Over 50% will make their decisions most frequently when not at home. These stats are vital as they show how important outdoor advertising Edmonton can be for your business and potential sales. Increase exposure to your message with a variety of large-format and unique printing options. Thanks to our technology, no one else can provide more outdoor advertising products than PosterTech. For more information about outdoor advertising and signage, get in touch with one of the top sign companies Edmonton and contact PosterTech today!
Recent studies have shown that it takes less than 3 seconds for your outdoor signage to draw a customer into your store. So now you need to think to yourself, is my outdoor signage doing its job? Outdoor signage like posters and window graphics are great for promoting products and services, but they are also give you the ability to make a great first impression to the people waking by your storefront.
In this article we are going to break down some of the best practices so that your Outdoor advertising Edmonton can be as effective as possible.
Don’t get stale
If you’ve had a graphic or poster up for too long it can be come stale and the customer will eventually ignore it. The spring time is the best time to update your signage as people are starting to leave their winter shelter’s to spend more time outdoors. So contact your local Poster Printing Edmonton to discuss updating your signage.
No matter where your business is located, your outdoor signage needs to be eye catching from anywhere. Make sure your Window graphics Edmonton are large and in charge, and can be seen from the street and any surrounding parking lots. A large bright design usually works the best.
Put yourself in the customer’s shoes
Take a step back and put yourself in your customers shoes, and take a walk around your store. Then go outside and take a look at the exterior of your business up close, and from afar. Pay attention to what catches your attention and what you see specifically. This will give you a better idea of where to place your Outdoor advertising Edmonton from the street and the parking lot.
Advertise Outside and Inside
As important as your outdoor signage is to bringing customers in, the indoor signage is just as important, as you want them to stay in. Make sure your signage and branding all match and are consistent, so make sure the design of the ads inside match your outdoor signs, and are clear and precise, so the customer is easily able to find what they’re looking for. So when Poster Printing Edmonton make sure your printer knows to keep it consistent.
Posters are a great way to advertise your business, promote sales, and direct customers around your store. If you’re not utilizing this advertising technique you may be missing out. Here are 5 ways posters can benefit your business and why you should invest in poster printing Edmonton right away.
Available in all Shapes and Sizes
One of the best benefits of posters is that they can be places anywhere very easily. This is a great way to get your brand out there and get much more traffic. Posters also come in all sizes giving the endless possibilities when it comes to marketing your business. Outdoor posters are generally much larger so that they catch as much attention, and smaller posters are great for inside your store.
With poster printing Edmonton you can have them printed out for all occasions and times of the year. If you design posters for Halloween, Christmas, Ney Years, etc. you will never need to get them reprinted as they only come out during these times, and this can save you quite a bit of money on advertising. Another way to prolong the lifespan of the posters is getting them laminated or framed. That is the beauty of poster printing, it is very easy to have these things done.
Location, Location, Location
Choosing the right location is key when displaying a poster to advertise your business. You want to ensure your poster is placed in high traffic areas to get the most exposure. Some of the best spots to display your poster are: Bus stops, inside shopping malls, and outside in high traffic areas in the downtown core of your city.
Great for Promotions
Posters are also great for promoting special offers and discounts for your business. With an amazing design and a great call to action, having poster printing Edmonton throughout your store, as well as high traffic areas, you are sure to generate all the buzz, and get people into your store.
With PosterTech’s state-of-the-art digital presses and point-of-sale materials, you are sure to make your message stand out wherever it is placed. For more information about poster printing Edmonton, contact PosterTech today!
Is the exterior of your business lacking an identity? Have you always wanted to look into exterior signage but didn’t know where to start? If those are the questions you’ve been asking yourself, we’ve got the answers!
Window graphics and outdoor advertising Edmonton are great ways to catch people’s eye. If you are promoting something and trying to get pedestrian traffic into your store, window graphics are a great way to do this. With an eye catching design people passing by are sure to notice the promotion.
This also goes for other outdoor advertising Edmonton products. Billboards are a great way to catch people’s eye, just on their size alone. A well designed and well placed billboard will definitely attract people’s attention.
Beat out the competition
Let’s say your business is located within a strip mall, and surrounded by other business and potential competition. Having custom window graphics wrapped around your store will draw people’s attention towards your business, and not your competition. If you’re deciding between 2 business with the same services, who are you more likely to choose? The business with the custom and colorful window graphics that look professional and inviting, or the drab depressing store next to it? The answer is quite clear.
Outdoor advertising also includes the signage on your storefront, and not just graphics promoting your business or services. Having amazing lit and non-lit signage can really help draw recognition to your brand. If you opt for an LED sign it will benefit your business both day and night. During the day a beautifully designed and crafted sign really shows professionalism and looks great outside your business. And at night, the lights come on and the attention shifts to this bright and beautiful sign outside your store. This is one of the best ways to draw attention to your brand.
Cleaning and maintaining your Window graphics Edmonton is one of the most important things you need to do regularly to maintain the identity of your business. Doing this will show professionalism, but if you don’t keep up on these tasks you may end up looking unreliable and unprofessional. Here are a few tips to keep your window graphics looking clean and great all throughout the year.
Vinyl Lettering and Window Coverings
When cleaning and maintaining your vinyl lettering and window graphics, it is crucial that you’re extremely careful. All types of window graphics are applied with an adhesive, so if you don’t take the proper care when cleaning they can start to peel. Most professional cleaning company recommend that you wash them with non-solvent and non-abrasive cleaners.
When it comes to the cleanliness of your exterior signs it really depends on the climate. Your outdoor advertising Edmonton can attract a lot of dirt, dust, and grime, which is why you need to make sure they are kept clean. For tougher jobs like stuck on dirt it is recommended that you use a power washer. This will help to loosen up the dirt on your sign, and make sure you go from the top down. Make sure the power washer is not set above 200 psi and the temperature of the water is not too high. Once you have finished with the power washer you can hand wash it with a mild detergent.
For more information about cleaning and maintenance on window graphics Edmonton and exterior sign, contact PosterTech today!
The idea behind construction signage is to bring awareness to the development and what is being done, but also acts a “Coming Soon” notification, kind of like a movie trailer you see in the theatres. There are many different types of construction signage Edmonton that you can choose from, and here is a quick breakdown.
You’ve likely seen these at most construction sites. Fence wraps are material wrapped around the blue or green fences that surround a construction site. This is a great way to slightly conceal the project, as well as bringing some awareness to it with some great graphics and contact information.
High quality construction signage Edmonton is a great and very cost effective way to advertise your brand and project directly to your customers. This is another great way to hide the mess of the construction site with great advertising.
These large signs are very similar to billboards and give you the ability to create beautifully designed, large signage for both commercial and residential developments. These signs see much more traffic than others and is a great way to attention to the project.
If you’re unsure what a building wrap is, it is exactly how it sounds. We can design construction signage Edmonton so large that it covers an entire building. This is basically the best type of signage to advertise your new development.
For more information about construction signage Edmonton and what we can do for you, contact PosterTech today!
Are your offices windows are looking a little bare? It may be time to invest in some window graphics. Window graphics are a great way to advertise your business and are very cost effective.
With the right designer your outdoor advertising Edmonton can have a very innovative design that compliments your business. This will give your office space a nice finishing touch while also bringing awareness to your brand and services.
Here are 3 reasons why your business should invest in Window Graphics today:
Window graphics are a great way to show passerby’s information about promotions or specials that you may have going on at the time. This is one of the best ways to reach out to your customers to inform them of this. This one of the most cost effective business decisions you can make.
Stand out from the crowd
If your business location is surrounded by competition window graphics are a great way to stand out, by using eye-popping designs with content geared towards catching the customer’s eye, this will set you apart from the competition that is not utilizing the important strategy. They can also be used to spruce up the look of your store, if the interior needs a bit of redecorating.
One of the most important things you need for your business is brand recognition. You need to explore many options for reaching out to your customer, and come up with impactful content to draw attention to your brand. Window graphics Edmonton can help you achieve that goal. By adding your logo, slogan, and contact information with great calls to action, you can create amazing graphics that will create a lasting impression.
These are just a few reasons why your business should invest in window graphics. For more information about outdoor advertising Edmonton, contact PosterTech today!